KidBox founder Jeff Kadavie joins the BabbleBoxx podcast to talk AI-powered children's books, good screen time, and how creators can monetize stories.

Every time I get outside, I'm reminded how much it shifts things. A spring nudge from Sherri on POV, creativity, and why the best creators right now aren't just making more — they're seeing differently.

I have a confession to make. I never really used TikTok. And lately… it’s been on my mind. Not because I think I should have. But because I feel like I might have missed something. Fifteen years ago, I left corporate with just an idea. No business plan. No funding. No team. I started a blog. It got picked up everywhere, even The New York Times. And still… I made no money. I pitched. I emailed. I built decks. Nothing worked. Until someone said something simple: “If you can’t m

Instagram just gave creators a new way to make Reels shoppable, and brand marketers should be paying attention. The new "Add Products" feature lets creators tag products and affiliate links directly in Reels, creating a shorter path from content to purchase. Here's what changed, why it matters for influencer campaigns, and how to get your brand ready.

A jury found Meta and YouTube liable for social media harm to a minor. Here are 6 influencer marketing compliance risks brands should fix before the next campaign.

This week I’ve been thinking a lot about fear. Not failure, fear of what people think. Because I have a lot of ideas right now. New programs I want to launch. New directions I want to take BabbleBoxx. And yeah… that can feel a little scary. What if it doesn’t work? What if people judge it? What if I get it wrong? But here’s what I’m seeing and I’m curious if you’re seeing it too: People feel more isolated than ever People are craving real connection People want something, any

Let me unbox this for you. I was a chubby, glasses-wearing 9-year-old with zero confidence - shy, insecure, always unsure of myself. She was new. Clunky Candie’s clogs, oversized gold hoops, always cracking gum in the coolest way imaginable. One day, I was struggling at her desk. She looked at me and said: “You can do this. You are smart. Just keep trying.” That was it. A simple moment. But I never forgot it. What she didn’t know… is that her words stayed with me. Years pas

In the final season, Abe Weissman has a moment of realization about his daughter, Midge. For years, he believed greatness would come from his son. But when he sees the brilliance in his granddaughter Esther, it hits him: Midge likely had the same spark as a child. He just didn’t see it, not because it wasn’t there, but because she was a girl. That moment feels relevant far beyond television. Today, women own more than 14 million businesses in the United States. It’s an incred

In today’s crowded CPG landscape, many brands compete on ingredients, packaging, or price. Few manage to create genuine emotional connections with consumers. Sweet Loren’s has managed to do exactly that, building a brand rooted in transparency, taste, and storytelling. In a recent podcast conversation, Tracy Garbowski shared how the brand has grown by combining data-driven marketing, authentic storytelling, and community engagement. As Garbowski explained, the opportunity to

Last week I found myself following a story online about an abandoned chimp named Punch. Within hours, people everywhere were sharing it, commenting, donating, trying to figure out how to help. It was one of those moments where the internet suddenly becomes very human. Strangers who have never met, scattered across the world, responding to the same feeling: someone needed care. It made me pause. Because beneath the algorithms, platforms, and viral posts, what people are really

Flybar is more than a pogo stick company. It is a 100+ year-old brand evolving at the intersection of heritage, active play, retail strategy, and influencer marketing. On a recent episode of the podcast, Sol Ostrowski of Flybar shared how the iconic brand is adapting to modern marketing, why influencer content works in retail, and how real emotion still beats AI. A 100-Year Legacy Built on Active Play “Flybar is an iconic company with a very big heritage. We started in 1918 w

Lately I’ve been reflecting, in part because BabbleBoxx turns 10 this year, but also because milestones have a way of making you pause and look back at how you got here. I believe deeply in the power of storytelling and that’s why I started BabbleBoxx. Before any of this, I wanted to be a writer. So in many ways it’s no coincidence that I ended up behind the scenes in a business built around storytelling, creativity and people who know how to bring ideas to life in their own

On this week’s episode, we sat down with Noelle Davidson, Senior Communications Manager for Tony Chocolonely US & Canada, to unpack what it really takes to build a mission-led brand that cuts through culture. As Noelle put it simply, “I think I have the best job in the entire world, which is sharing chocolate and talking about chocolate day in and day out. And furthermore, for a brand that is focused on impact even more than business.” That impact is central. “At Tony’s, we

In a recent episode of Like, Love, Share, Sherri sits down with Max Reade, the young founder behind a fast-growing baggy ski apparel brand, to unpack how a 16-year-old’s hunt for the perfect pair of pants turned into a full-fledged business. What emerges is less a tidy entrepreneurial playbook and more a vivid case study in curiosity, constraint, and creative persistence. A problem on the mountain. Max’s entry into entrepreneurship began, as many good ideas do, with a very sp

A conversation with Mallory Gaskin of Citrus Magic and Veggie Wash Influencer marketing didn’t suddenly start working. According to Mallory Gaskin, the reason it works now is because brands finally stopped treating it like advertising. Mallory is the CPG leader behind Citrus Magic and Veggie Wash, overseeing brand strategy, product innovation, packaging, and go-to-market execution across some of Beaumont Products’ largest brands. In her conversation on Like, Love, Share, she

2026 marks 10 years of BabbleBoxx, and this milestone inspired us to refresh our visual identity. We’re bringing forward the color, optimism, and creativity that represent who we are today. A Brighter, Livelier Visual Identity As part of our anniversary, we updated our brand to reflect the energy behind our work. You’ll notice: A chubbier logomark with a friendlier, more playful feel. Fun new patterns full of movement and personality. A lighter, brighter color palette. A clea

Every agency promises viral magic. Most deliver expensive screenshots. As the leading influencer marketing agency, we deliver revenue. Period. We invented unboxing theater before Instagram knew it needed stories. While competitors chase empty metrics, we engineer moments that make credit cards leap from wallets. Here's how we built the only influencer machine that actually prints money. We Birthed the Unboxing Revolution Influencer opens box. Audience holds breath. Sales spik

Instagram is closing out 2025 with a major app redesign that puts Reels and DMs at the center of the user experience. The navigation bar now prioritizes Feed + Stories, Reels, and direct messaging in a cleaner layout. Profile grids have ditched square thumbnails for taller previews built for vertical video. Translation features and messaging tools got upgrades too. The changes reflect actual user behavior. People watch more video and send more private messages than ever befo

There's an old myth in marketing that social media posts disappear as quickly as they arrive. Scroll past, swipe away, gone forever. But something fundamental has shifted. That post your creator partner published last year? It's working for you right now. Google is indexing it. AI is reading it. Audiences are discovering it. The brands and creators that have consistently invested in quality content are about to be rewarded in ways we've never seen before. That once fleeting p

Chances are, you've scrolled past an unboxing video (or ten) on TikTok or Instagram. But have you ever stopped and wondered: why do brands do this, and does it really work? Here's the secret: unboxing isn't just about pretty packaging. An influencer box campaign, often referred to as a seeding kit, press kit, media kit, or hype kit creates moments that naturally translate into authentic content. When executed strategically, it can spark the kind of buzz that moves the needle.