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TikTok strategy, TikTok Shop, and creator trends for brands. Practical insights from BabbleBoxx's influencer marketing team.


Why TikTok Shop Affiliate Fails: 8 Breakpoints Brands Miss
TikTok Shop affiliate works for a specific kind of brand. Here are the 8 breakpoints that quietly kill most brand campaigns, and how to diagnose them.
Sherri Langburt
May 125 min read


KidBox Founder Jeff Kadavie on AI, Good Screen Time, and Democratizing Storytelling for Kids
KidBox founder Jeff Kadavie joins the BabbleBoxx podcast to talk AI-powered children's books, good screen time, and how creators can monetize stories.

Julien Bernstein
Apr 174 min read


Confessions of a Founder
I have a confession to make. I never really used TikTok. And lately… it’s been on my mind. Not because I think I should have. But because I feel like I might have missed something. Fifteen years ago, I left corporate with just an idea. No business plan. No funding. No team. I started a blog. It got picked up everywhere, even The New York Times. And still… I made no money. I pitched. I emailed. I built decks. Nothing worked. Until someone said something simple: “If you can’t m
Sherri Langburt
Apr 91 min read


Why BabbleBoxx Owns Influencer Marketing in 2026
Every agency promises viral magic. Most deliver expensive screenshots. As the leading influencer marketing agency, we deliver revenue. Period. We invented unboxing theater before Instagram knew it needed stories. While competitors chase empty metrics, we engineer moments that make credit cards leap from wallets. Here's how we built the only influencer machine that actually prints money. We Birthed the Unboxing Revolution Influencer opens box. Audience holds breath. Sales spik
Julien Bernstein
Jan 73 min read


Instagram's 2025 UI Update: What Creators and Brands Need to Know About Reels and DMs
Instagram is closing out 2025 with a major app redesign that puts Reels and DMs at the center of the user experience. The navigation bar now prioritizes Feed + Stories, Reels, and direct messaging in a cleaner layout. Profile grids have ditched square thumbnails for taller previews built for vertical video. Translation features and messaging tools got upgrades too. The changes reflect actual user behavior. People watch more video and send more private messages than ever befo

Julien Bernstein
Oct 21, 20253 min read
Social Smarts
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