Each week, I break down the platform updates, creator trends, and algorithm changes that actually matter. Here's this week's roundup of platform news across TikTok, Instagram, YouTube, and Meta.

The most popular creator isn't always the most influential. Here's why trust, not follower count, is what really drives audience action and brand results.

“Lifestyle business” has become a strangely loaded term. Somewhere along the way, it started to imply small thinking, low ambition, or a lack of seriousness. But building a profitable, creative, flexible business designed for longevity is not a lack of ambition. It may be one of the clearest forms of it.

Ten years in. A reflection on why most people don't fail from lack of talent, but from stopping too soon.

Every time I get outside, I'm reminded how much it shifts things. A spring nudge from Sherri on POV, creativity, and why the best creators right now aren't just making more — they're seeing differently.

I have a confession to make. I never really used TikTok. And lately… it’s been on my mind. Not because I think I should have. But because I feel like I might have missed something. Fifteen years ago, I left corporate with just an idea. No business plan. No funding. No team. I started a blog. It got picked up everywhere, even The New York Times. And still… I made no money. I pitched. I emailed. I built decks. Nothing worked. Until someone said something simple: “If you can’t m

This week I’ve been thinking a lot about fear. Not failure, fear of what people think. Because I have a lot of ideas right now. New programs I want to launch. New directions I want to take BabbleBoxx. And yeah… that can feel a little scary. What if it doesn’t work? What if people judge it? What if I get it wrong? But here’s what I’m seeing and I’m curious if you’re seeing it too: People feel more isolated than ever People are craving real connection People want something, any

Let me unbox this for you. I was a chubby, glasses-wearing 9-year-old with zero confidence - shy, insecure, always unsure of myself. She was new. Clunky Candie’s clogs, oversized gold hoops, always cracking gum in the coolest way imaginable. One day, I was struggling at her desk. She looked at me and said: “You can do this. You are smart. Just keep trying.” That was it. A simple moment. But I never forgot it. What she didn’t know… is that her words stayed with me. Years pas

In the final season, Abe Weissman has a moment of realization about his daughter, Midge. For years, he believed greatness would come from his son. But when he sees the brilliance in his granddaughter Esther, it hits him: Midge likely had the same spark as a child. He just didn’t see it, not because it wasn’t there, but because she was a girl. That moment feels relevant far beyond television. Today, women own more than 14 million businesses in the United States. It’s an incred

Lately I’ve been reflecting, in part because BabbleBoxx turns 10 this year, but also because milestones have a way of making you pause and look back at how you got here. I believe deeply in the power of storytelling and that’s why I started BabbleBoxx. Before any of this, I wanted to be a writer. So in many ways it’s no coincidence that I ended up behind the scenes in a business built around storytelling, creativity and people who know how to bring ideas to life in their own

2026 marks 10 years of BabbleBoxx, and this milestone inspired us to refresh our visual identity. We’re bringing forward the color, optimism, and creativity that represent who we are today. A Brighter, Livelier Visual Identity As part of our anniversary, we updated our brand to reflect the energy behind our work. You’ll notice: A chubbier logomark with a friendlier, more playful feel. Fun new patterns full of movement and personality. A lighter, brighter color palette. A clea