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A closer look at BabbleBoxx programs: signature boxes, brand co-ops, Halo, LaunchPads, and campaign results.


Why Public Safety Is One of Influencer Marketing's Most Important Frontiers
I just got back from speaking at the annual Lifesavers Conference in Baltimore. If you’re not familiar, it’s one of the largest gatherings of professionals dedicated to roadway safety, government, law enforcement, and community advocates all focused on one thing: saving lives. So… what was an influencer marketing agency doing there? That question everyone keeps asking and it gets to a bigger misconception about influencer marketing. It’s not just beauty, pets, or the latest f
Sherri Langburt
Apr 242 min read


Celebrating 10 Years of BabbleBoxx: A New Era of Influencer Marketing
2026 marks 10 years of BabbleBoxx, and this milestone inspired us to refresh our visual identity. We’re bringing forward the color, optimism, and creativity that represent who we are today. A Brighter, Livelier Visual Identity As part of our anniversary, we updated our brand to reflect the energy behind our work. You’ll notice: A chubbier logomark with a friendlier, more playful feel. Fun new patterns full of movement and personality. A lighter, brighter color palette. A clea
Julien Bernstein
Jan 122 min read


Why BabbleBoxx Owns Influencer Marketing in 2026
Every agency promises viral magic. Most deliver expensive screenshots. As the leading influencer marketing agency, we deliver revenue. Period. We invented unboxing theater before Instagram knew it needed stories. While competitors chase empty metrics, we engineer moments that make credit cards leap from wallets. Here's how we built the only influencer machine that actually prints money. We Birthed the Unboxing Revolution Influencer opens box. Audience holds breath. Sales spik
Julien Bernstein
Jan 73 min read


What is an Influencer Box Campaign? (And Why Brands Love Them)
Chances are, you've scrolled past an unboxing video (or ten) on TikTok or Instagram. But have you ever stopped and wondered: why do brands do this, and does it really work? Here's the secret: unboxing isn't just about pretty packaging. An influencer box campaign, often referred to as a seeding kit, press kit, media kit, or hype kit creates moments that naturally translate into authentic content. When executed strategically, it can spark the kind of buzz that moves the needle.

Julien Bernstein
Oct 1, 20253 min read


7 Compliance-Safe Influencer Tactics That Actually Work for Q4
Q4 hits different in regulated categories. If you're running influencer campaigns for financial services, health products, kids' brands, alcohol, or supplements, you know exactly what we mean. Budgets are locked, timelines are compressed, and one missed disclosure can destroy months of planning. Here's what actually works: you can run fast, compliant campaigns without burning through legal reviews or your remaining budget. This playbook shows you exactly how. Why Compliance
Sherri Langburt
Aug 21, 20254 min read


From Broadcast to TikTok: The Evolution of PSAs in the Influencer Era
In the hit series, Mad Men, the advertising world scrambled as health concerns and regulations redefined how tobacco could be marketed. What followed wasn't the end of messaging, it was a reinvention. Just like agencies in the 1970s evolved beyond slogans and TV jingles, today's public institutions are rethinking how public service announcements (PSAs) are delivered. In 2025, a PSA isn't just a 30-second TV spot, it's a TikTok story, an Instagram Reel, or a creator-led video
Sherri Langburt
Aug 14, 20253 min read


How Product Seeding Boosts Brand Awareness: What's Actually Working Now
Let's start with what everyone's thinking but not saying: most influencer campaigns are still stuck in 2019. Brands send products, cross their fingers, and hope for posts. Meanwhile, the smartest players have figured out that product seeding — when done strategically — is driving more authentic awareness than their entire paid media budget. Here's what's really happening. The Shift Nobody Saw Coming Product Seeding vs. Everything Else We need to clear something up. Product se
Sherri Langburt
Aug 14, 20255 min read


The Higher Education Enrollment Cliff: How Influencer Marketing Drives Student Recruitment in 2025
The Higher Education Enrollment Cliff: How Influencer Marketing Drives Student Recruitment in 2025 Call it what you will: the "enrollment cliff," "demographic dip," or "admissions drop." Higher education is entering a critical turning point. The number of traditionally college-aged students (18-year-olds) is in sustained decline, and the effects are no longer hypothetical. College Enrollment Decline: The Numbers Are Clear The Federal Reserve Bank of Philadelphia projects a 15
Sherri Langburt
Jul 31, 20253 min read


Kalahari Resorts & Conventions: The Impact of Marketing Off-Season for Seasonal Businesses
Government shutdowns due to the Covid pandemic hit the theme park industry hard. Fortunately, most operators have rebounded and are on pace to performing at their pre-pandemic rates. A look-back at one operator’s successful approach to staying afloat demonstrated the versatility of social media marketing in crafting effective advertising strategy. Predictably, most companies seized the downtime as an opportunity to educate, entertain and keep audiences engaged by offering dig
Sherri Langburt
Mar 22, 20222 min read


Retail Strategy: How Marketers Can Convince Consumers to Shop Without Breaking the Bank
Valentine's Day 2022 was forecasted to be the second-highest spending year on record, increasing about ~10% compared to last year. The Pandemic had been driving people to shop online more often than in years prior, but the trend has been threatened by increased prices and costs due to supply chain disruptions and labor shortages. So how can marketers convince consumers to shop without fear of breaking the bank? Walmart saw this as an opportunity to play into its #DateNight tr
Sherri Langburt
Feb 21, 20222 min read


Love Is In the Air & Trending on Social: How Varying Industries Are Celebrating Valentine's Day
For this week’s round-up, we’re highlighting Valentine’s Day across social from influencer-inspired cocktail recipes you don’t want to miss, the latest in pink decorating trends to social-cause holiday activations led by Chewy’s, Tinder and Hinge. Social Media Today: Instagram Announces Valentine's Day Live-Stream Shopping Event, the Latest in its eCommerce Push Description: Instagram’s taking another step in its growing eCommerce push with a new Valentine’s Day live-stream s
Sherri Langburt
Feb 14, 20222 min read


Sole Care: Kerasal Navigates the Influencer Marketing Landscape as Consumer Interest Soars
Consumer interest in self-care products skyrocketed during the Pandemic. As life goes on we continue to take personal maintenance matters into our homes and hands which is why face masks, nail polish and hair treatments are still trending on Amazon. Taking care of oneself is a head-to-toe process and Covid-19 amplified a need for at-home foot care solutions. The category has since exploded with the release of foot care innovations and offerings. Our feet are not only an intri
Sherri Langburt
Jan 27, 20222 min read


Influencer Marketing: The Full-Service Solution
While it may seem counter-intuitive to believe an influencer marketing agency can be full-service, the industry has come a long way since its inception. BabbleBoxx fills the blank space that currently exists between Influencer Marketing Platforms and Managed Services. We utilize technology and apply the expertise of our account management team to power campaigns while offering a unique set of solutions at each stage of the influencer marketing lifecycle. Below are some exampl
Sherri Langburt
Jan 13, 20221 min read


HOOVER® Cleans Up Mom’s Messiest Moments Amidst Quarantine
HOOVER® banks on Momfluencers as homes (and kids) get messier during the Pandemic Thanks to the Omnicron virus, many of us are back again to being indoors. And more time spent inside likely equals more spills, dirt, dust and for many new pet owners, dog hair. Last year, HOOVER® stepped in to help Mommas clean up more efficiently with the Hoover® ONEPWR Evolve Cordless Vacuum and the Hoover® ONEPWR Dust Chaser Hand Vacuum. The iconic 100+ year old brand put Momfluencers up to
Sherri Langburt
Jan 6, 20221 min read


Throwback Thursday: A Look Back to our Launch
Did you know our company launched 14 years ago? In honor of the new year upon us, here's a flashback to our early days as featured in The New York Times at the time of our launch. We’ve taken many detours along the way and never imagined we would be where we are today. All “pivots” have been made possible by persistence, passion and the ability to adapt. "The magic is in the journey - cherish the process." - Sherri Langburt (Founder and CEO of Babbleboxx) A Guide to Embra
Sherri Langburt
Dec 30, 20214 min read


Latest Influencer Collab Marks the 30th Anniversary of ‘Rugrats'
An exclusive collaboration between BabbleBoxx and Nickelodeon bolsters fanfare for the beloved streaming television series If you’re a ‘90’s child, your favorite Rugrats characters are all grown up: Tommy, Dil & Angelica Pickles, Chuckie & Kimi Finster, Susie Carmichael, Phillip & Lillian DeVille, and we can’t forget Spike! To celebrate the 30th Anniversary of the iconic cartoon series, influencer marketing agency BabbleBoxx has teamed up with Nickelodeon on a limited-edition
Sherri Langburt
Dec 20, 20211 min read
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