In today’s crowded CPG landscape, many brands compete on ingredients, packaging, or price. Few manage to create genuine emotional connections with consumers. Sweet Loren’s has managed to do exactly that, building a brand rooted in transparency, taste, and storytelling. In a recent podcast conversation, Tracy Garbowski shared how the brand has grown by combining data-driven marketing, authentic storytelling, and community engagement. As Garbowski explained, the opportunity to

Every agency promises viral magic. Most deliver expensive screenshots. As the leading influencer marketing agency, we deliver revenue. Period. We invented unboxing theater before Instagram knew it needed stories. While competitors chase empty metrics, we engineer moments that make credit cards leap from wallets. Here's how we built the only influencer machine that actually prints money. We Birthed the Unboxing Revolution Influencer opens box. Audience holds breath. Sales spik

Chances are, you've scrolled past an unboxing video (or ten) on TikTok or Instagram. But have you ever stopped and wondered: why do brands do this, and does it really work? Here's the secret: unboxing isn't just about pretty packaging. An influencer box campaign, often referred to as a seeding kit, press kit, media kit, or hype kit creates moments that naturally translate into authentic content. When executed strategically, it can spark the kind of buzz that moves the needle.

Q4 hits different in regulated categories. If you're running influencer campaigns for financial services, health products, kids' brands, alcohol, or supplements, you know exactly what we mean. Budgets are locked, timelines are compressed, and one missed disclosure can destroy months of planning. Here's what actually works: you can run fast, compliant campaigns without burning through legal reviews or your remaining budget. This playbook shows you exactly how. Why Compliance

In the hit series, Mad Men, the advertising world scrambled as health concerns and regulations redefined how tobacco could be marketed. What followed wasn't the end of messaging, it was a reinvention. Just like agencies in the 1970s evolved beyond slogans and TV jingles, today's public institutions are rethinking how public service announcements (PSAs) are delivered. In 2025, a PSA isn't just a 30-second TV spot, it's a TikTok story, an Instagram Reel, or a creator-led video

Let's start with what everyone's thinking but not saying: most influencer campaigns are still stuck in 2019. Brands send products, cross their fingers, and hope for posts. Meanwhile, the smartest players have figured out that product seeding — when done strategically — is driving more authentic awareness than their entire paid media budget. Here's what's really happening. The Shift Nobody Saw Coming Product Seeding vs. Everything Else We need to clear something up. Product se

The Higher Education Enrollment Cliff: How Influencer Marketing Drives Student Recruitment in 2025 Call it what you will: the "enrollment cliff," "demographic dip," or "admissions drop." Higher education is entering a critical turning point. The number of traditionally college-aged students (18-year-olds) is in sustained decline, and the effects are no longer hypothetical. College Enrollment Decline: The Numbers Are Clear The Federal Reserve Bank of Philadelphia projects a 15

Spring beauty is in the air with brands and celebs alike turning to social to share fresh trends and tips+tricks to have you looking your best this season. Whole Foods shares their 2022 predications, Tarte and Clean Girl beauty brands take advantage of the benefits of TikTok, and HBO’s hottest series, Euphoria, adds a pop of glitter to this year’s beauty trends. Glossy.co:Tarte Takes on TikTok with a Dedicated Influencer Trip Description: This week, Tarte is reverting to its

Companies take action for Women’s History Month by providing female-owned businesses education, resources and funding. YouTube doubles down on Podcasters’ videos as Walmart gets bullish with Live-Shopping. And as manufacturers set their eyes on influencers, LinkedIn becomes the darling for B2B marketers. Social Media Today:Pinterest Announces New Support Program for Female-Owned Businesses as Part of Women's History Month Description: March is Women’s History Month, and Pinte

Valentine's Day 2022 was forecasted to be the second-highest spending year on record, increasing about ~10% compared to last year. The Pandemic had been driving people to shop online more often than in years prior, but the trend has been threatened by increased prices and costs due to supply chain disruptions and labor shortages. So how can marketers convince consumers to shop without fear of breaking the bank? Walmart saw this as an opportunity to play into its #DateNight tr

For this week’s round-up, we’re highlighting Valentine’s Day across social from influencer-inspired cocktail recipes you don’t want to miss, the latest in pink decorating trends to social-cause holiday activations led by Chewy’s, Tinder and Hinge. Social Media Today: Instagram Announces Valentine's Day Live-Stream Shopping Event, the Latest in its eCommerce Push Description: Instagram’s taking another step in its growing eCommerce push with a new Valentine’s Day live-stream s

The wine o’clock movement may be winding down. While studies have suggested an increasing number of consumers are sipping wine and shopping Prime, thanks to the Pandemic - an increasing number of Americans are not just staying sober for #DryJanuary but, choosing sobriety as a way of life. At the helm of this sub-culture are sober activists including authors William Porter (Author of Alcohol Explained) and Annie Grace (This Naked Mind: The Alcohol Experiment). Organizations li

It’s the first Monday back to work in the New Year and influencer marketing has lofty goals for 2022 as marketers shift from ad-based revenue and double down on the creator economy. The metaverse is seeking influencers to become “metapreneurs” and marketers are honing in on them as livestream shopping hosts. The launch of a new college-aimed social app, 28 Row, reinforces the benefits of micro-marketing, and it is easily as effective for fintech, medical and other non-traditi