Conversions matter, but so does the work that happens before someone is ready to buy. Discover why brand awareness remains essential to long-term growth—and how influencer marketing can help your brand stay familiar, relevant, and worth considering.

Niche creator communities can help brands connect with audiences through shared needs, interests, and routines. Discover how BabbleBoxx approaches creator selection and campaign strategy to make those connections meaningful.

Your next creator content idea might already be sitting beneath your last campaign post. Learn how audience questions can shape stronger briefs and more relevant influencer campaigns.

What should brands watch as they plan for 2027? From AI search and group chat recommendations to creator-led series, memorable endings, and smarter approvals, we explore five shifts shaping influencer marketing, and how to build them into your next campaign.

Q4 moves fast, and a single holiday post is rarely enough. Discover how to build an influencer campaign around the shopping moments that matter, create content shoppers can use, and make every creator partnership work harder.

Consumers are no longer using just one search bar to discover products. They are moving between social platforms, search engines, retailer sites and AI-powered tools. Here is how brands can make creator content easier to find—and more useful when it is found.

TikTok Shop affiliate works for a specific kind of brand. Here are the 8 breakpoints that quietly kill most brand campaigns, and how to diagnose them.

KidBox founder Jeff Kadavie joins the BabbleBoxx podcast to talk AI-powered children's books, good screen time, and how creators can monetize stories.

I have a confession to make. I never really used TikTok. And lately… it’s been on my mind. Not because I think I should have. But because I feel like I might have missed something. Fifteen years ago, I left corporate with just an idea. No business plan. No funding. No team. I started a blog. It got picked up everywhere, even The New York Times. And still… I made no money. I pitched. I emailed. I built decks. Nothing worked. Until someone said something simple: “If you can’t m

In today’s crowded CPG landscape, many brands compete on ingredients, packaging, or price. Few manage to create genuine emotional connections with consumers. Sweet Loren’s has managed to do exactly that, building a brand rooted in transparency, taste, and storytelling. In a recent podcast conversation, Tracy Garbowski shared how the brand has grown by combining data-driven marketing, authentic storytelling, and community engagement. As Garbowski explained, the opportunity to

In a recent episode of Like, Love, Share, Sherri sits down with Max Reade, the young founder behind a fast-growing baggy ski apparel brand, to unpack how a 16-year-old’s hunt for the perfect pair of pants turned into a full-fledged business. What emerges is less a tidy entrepreneurial playbook and more a vivid case study in curiosity, constraint, and creative persistence. A problem on the mountain. Max’s entry into entrepreneurship began, as many good ideas do, with a very sp

A conversation with Mallory Gaskin of Citrus Magic and Veggie Wash Influencer marketing didn’t suddenly start working. According to Mallory Gaskin, the reason it works now is because brands finally stopped treating it like advertising. Mallory is the CPG leader behind Citrus Magic and Veggie Wash, overseeing brand strategy, product innovation, packaging, and go-to-market execution across some of Beaumont Products’ largest brands. In her conversation on Like, Love, Share, she

Every agency promises viral magic. Most deliver expensive screenshots. As the leading influencer marketing agency, we deliver revenue. Period. We invented unboxing theater before Instagram knew it needed stories. While competitors chase empty metrics, we engineer moments that make credit cards leap from wallets. Here's how we built the only influencer machine that actually prints money. We Birthed the Unboxing Revolution Influencer opens box. Audience holds breath. Sales spik

Chances are, you've scrolled past an unboxing video (or ten) on TikTok or Instagram. But have you ever stopped and wondered: why do brands do this, and does it really work? Here's the secret: unboxing isn't just about pretty packaging. An influencer box campaign, often referred to as a seeding kit, press kit, media kit, or hype kit creates moments that naturally translate into authentic content. When executed strategically, it can spark the kind of buzz that moves the needle.

Skip Rate is the percentage of viewers who scroll past your Instagram Reel within the first 3 seconds. Instagram added it to Reels Insights in August 2025, replacing the older View Rate metric. Lower is better — though Instagram hasn’t published official benchmarks, industry trackers point to under ~30–40% as healthy and over ~50% as a sign that your hook isn’t working. You’ll find Skip Rate inside any of your Reels → View insights → scroll to the Retention card. It sits next

The Higher Education Enrollment Cliff: How Influencer Marketing Drives Student Recruitment in 2025 Call it what you will: the "enrollment cliff," "demographic dip," or "admissions drop." Higher education is entering a critical turning point. The number of traditionally college-aged students (18-year-olds) is in sustained decline, and the effects are no longer hypothetical. College Enrollment Decline: The Numbers Are Clear The Federal Reserve Bank of Philadelphia projects a 15

On the week’s news round up, character, Carrie Bradshaw, inspires new Birkenstock & Manolo collaboration, Pepsi & iHop team up to introduce a limited edition line of Cola, and Target partners with Levi’s to be a top “denim destination”. Dynamic partnerships , whether that be brand-to-brand or influencer collaborations alike, provide opportunities for creativity, innovation, and expansion in which both parties mutually benefit and grow. Refinery 29: Yes, Birkenstock Made a Col

Government shutdowns due to the Covid pandemic hit the theme park industry hard. Fortunately, most operators have rebounded and are on pace to performing at their pre-pandemic rates. A look-back at one operator’s successful approach to staying afloat demonstrated the versatility of social media marketing in crafting effective advertising strategy. Predictably, most companies seized the downtime as an opportunity to educate, entertain and keep audiences engaged by offering dig

Spring beauty is in the air with brands and celebs alike turning to social to share fresh trends and tips+tricks to have you looking your best this season. Whole Foods shares their 2022 predications, Tarte and Clean Girl beauty brands take advantage of the benefits of TikTok, and HBO’s hottest series, Euphoria, adds a pop of glitter to this year’s beauty trends. Glossy.co:Tarte Takes on TikTok with a Dedicated Influencer Trip Description: This week, Tarte is reverting to its

The more things change, the more they stay the same? This week’s round-up has us questioning this age-old adage as the Metaverse continues to proliferate. Meanwhile, new research shows that influencer testimonials are often more powerful than those of celebrities; Marriott Hotels is searching the globe for TikTok explorers; and creators take to the forefront for hiring agents. The Street:Instagram, TikTok Test Creator Subscriptions as Influencer Power Grows Description:Instag