March is Women’s History Month, and a scene from The Marvelous Mrs. Maisel has been on my mind.

In the final season, Abe Weissman has a moment of realization about his daughter, Midge.

For years, he believed greatness would come from his son.

But when he sees the brilliance in his granddaughter Esther, it hits him: Midge likely had the same spark as a child. He just didn’t see it, not because it wasn’t there, but because she was a girl.

That moment feels relevant far beyond television.

Today, women own more than 14 million businesses in the United States.

It’s an incredible milestone and a testament to how much progress has been made.

But there’s another part of the story people talk about less:

About 88% of women-owned businesses generate under $100K in annual revenue.

The challenge isn’t just helping women start businesses.

It’s making sure their potential isn’t underestimated along the way.

Sometimes the biggest barriers aren’t a lack of talent or ambition, they’re the quiet assumptions about who will scale, who will lead, and who will be taken seriously.

As creators, founders, and collaborators in an industry built on ideas and storytelling, we all have the opportunity to notice potential early and champion it loudly.

So this Women’s History Month:

Give yourself a big hug.

Reach out to a friend in need.

Lean into the people who support your growth and courage.

And if you ever need support, whether it’s a question, an idea, or simply someone to listen, send us a note.

We’re here, and we’ll always try our best to help.