TikTok Shop affiliate works for a specific kind of brand. Here are the 8 breakpoints that quietly kill most brand campaigns, and how to diagnose them.

NYC luxury wig maker Shani shares how authentic storytelling, consistency, and organic Instagram + TikTok strategy built her brand.

KidBox founder Jeff Kadavie joins the BabbleBoxx podcast to talk AI-powered children's books, good screen time, and how creators can monetize stories.

Instagram just gave creators a new way to make Reels shoppable, and brand marketers should be paying attention. The new "Add Products" feature lets creators tag products and affiliate links directly in Reels, creating a shorter path from content to purchase. Here's what changed, why it matters for influencer campaigns, and how to get your brand ready.

A jury found Meta and YouTube liable for social media harm to a minor. Here are 6 influencer marketing compliance risks brands should fix before the next campaign.

In the final season, Abe Weissman has a moment of realization about his daughter, Midge. For years, he believed greatness would come from his son. But when he sees the brilliance in his granddaughter Esther, it hits him: Midge likely had the same spark as a child. He just didn’t see it, not because it wasn’t there, but because she was a girl. That moment feels relevant far beyond television. Today, women own more than 14 million businesses in the United States. It’s an incred

In today’s crowded CPG landscape, many brands compete on ingredients, packaging, or price. Few manage to create genuine emotional connections with consumers. Sweet Loren’s has managed to do exactly that, building a brand rooted in transparency, taste, and storytelling. In a recent podcast conversation, Tracy Garbowski shared how the brand has grown by combining data-driven marketing, authentic storytelling, and community engagement. As Garbowski explained, the opportunity to

Every agency promises viral magic. Most deliver expensive screenshots. As the leading influencer marketing agency, we deliver revenue. Period. We invented unboxing theater before Instagram knew it needed stories. While competitors chase empty metrics, we engineer moments that make credit cards leap from wallets. Here's how we built the only influencer machine that actually prints money. We Birthed the Unboxing Revolution Influencer opens box. Audience holds breath. Sales spik

Chances are, you've scrolled past an unboxing video (or ten) on TikTok or Instagram. But have you ever stopped and wondered: why do brands do this, and does it really work? Here's the secret: unboxing isn't just about pretty packaging. An influencer box campaign, often referred to as a seeding kit, press kit, media kit, or hype kit creates moments that naturally translate into authentic content. When executed strategically, it can spark the kind of buzz that moves the needle.

Let's start with what everyone's thinking but not saying: most influencer campaigns are still stuck in 2019. Brands send products, cross their fingers, and hope for posts. Meanwhile, the smartest players have figured out that product seeding — when done strategically — is driving more authentic awareness than their entire paid media budget. Here's what's really happening. The Shift Nobody Saw Coming Product Seeding vs. Everything Else We need to clear something up. Product se

The Higher Education Enrollment Cliff: How Influencer Marketing Drives Student Recruitment in 2025 Call it what you will: the "enrollment cliff," "demographic dip," or "admissions drop." Higher education is entering a critical turning point. The number of traditionally college-aged students (18-year-olds) is in sustained decline, and the effects are no longer hypothetical. College Enrollment Decline: The Numbers Are Clear The Federal Reserve Bank of Philadelphia projects a 15

Spring beauty is in the air with brands and celebs alike turning to social to share fresh trends and tips+tricks to have you looking your best this season. Whole Foods shares their 2022 predications, Tarte and Clean Girl beauty brands take advantage of the benefits of TikTok, and HBO’s hottest series, Euphoria, adds a pop of glitter to this year’s beauty trends. Glossy.co:Tarte Takes on TikTok with a Dedicated Influencer Trip Description: This week, Tarte is reverting to its

For this week’s round-up, we’re highlighting Valentine’s Day across social from influencer-inspired cocktail recipes you don’t want to miss, the latest in pink decorating trends to social-cause holiday activations led by Chewy’s, Tinder and Hinge. Social Media Today: Instagram Announces Valentine's Day Live-Stream Shopping Event, the Latest in its eCommerce Push Description: Instagram’s taking another step in its growing eCommerce push with a new Valentine’s Day live-stream s

The more things change, the more they stay the same? This week’s round-up has us questioning this age-old adage as the Metaverse continues to proliferate. Meanwhile, new research shows that influencer testimonials are often more powerful than those of celebrities; Marriott Hotels is searching the globe for TikTok explorers; and creators take to the forefront for hiring agents. The Street:Instagram, TikTok Test Creator Subscriptions as Influencer Power Grows Description:Instag

The wine o’clock movement may be winding down. While studies have suggested an increasing number of consumers are sipping wine and shopping Prime, thanks to the Pandemic - an increasing number of Americans are not just staying sober for #DryJanuary but, choosing sobriety as a way of life. At the helm of this sub-culture are sober activists including authors William Porter (Author of Alcohol Explained) and Annie Grace (This Naked Mind: The Alcohol Experiment). Organizations li

It’s the first Monday back to work in the New Year and influencer marketing has lofty goals for 2022 as marketers shift from ad-based revenue and double down on the creator economy. The metaverse is seeking influencers to become “metapreneurs” and marketers are honing in on them as livestream shopping hosts. The launch of a new college-aimed social app, 28 Row, reinforces the benefits of micro-marketing, and it is easily as effective for fintech, medical and other non-traditi

Earth Day is always a good reminder to think about what you can do for the planet. From reducing waste and plastic use to being more strategic in where we shop online, we can all make small changes to live a more eco-conscious lifestyle. Influencers can be a great source of inspiration for those looking to make better environmental choices all year long. In honor of Earth Day this year, we compiled a list of 4 eco-friendly content creators we love to follow. The Traveling Act