TikTok Shop affiliate works for a specific kind of brand. Here are the 8 breakpoints that quietly kill most brand campaigns, and how to diagnose them.

KidBox founder Jeff Kadavie joins the BabbleBoxx podcast to talk AI-powered children's books, good screen time, and how creators can monetize stories.

I have a confession to make. I never really used TikTok. And lately… it’s been on my mind. Not because I think I should have. But because I feel like I might have missed something. Fifteen years ago, I left corporate with just an idea. No business plan. No funding. No team. I started a blog. It got picked up everywhere, even The New York Times. And still… I made no money. I pitched. I emailed. I built decks. Nothing worked. Until someone said something simple: “If you can’t m

A jury found Meta and YouTube liable for social media harm to a minor. Here are 6 influencer marketing compliance risks brands should fix before the next campaign.

2026 marks 10 years of BabbleBoxx, and this milestone inspired us to refresh our visual identity. We’re bringing forward the color, optimism, and creativity that represent who we are today. A Brighter, Livelier Visual Identity As part of our anniversary, we updated our brand to reflect the energy behind our work. You’ll notice: A chubbier logomark with a friendlier, more playful feel. Fun new patterns full of movement and personality. A lighter, brighter color palette. A clea

Every agency promises viral magic. Most deliver expensive screenshots. As the leading influencer marketing agency, we deliver revenue. Period. We invented unboxing theater before Instagram knew it needed stories. While competitors chase empty metrics, we engineer moments that make credit cards leap from wallets. Here's how we built the only influencer machine that actually prints money. We Birthed the Unboxing Revolution Influencer opens box. Audience holds breath. Sales spik

Instagram is closing out 2025 with a major app redesign that puts Reels and DMs at the center of the user experience. The navigation bar now prioritizes Feed + Stories, Reels, and direct messaging in a cleaner layout. Profile grids have ditched square thumbnails for taller previews built for vertical video. Translation features and messaging tools got upgrades too. The changes reflect actual user behavior. People watch more video and send more private messages than ever befo

Skip Rate is the percentage of viewers who scroll past your Instagram Reel within the first 3 seconds. Instagram added it to Reels Insights in August 2025, replacing the older View Rate metric. Lower is better — though Instagram hasn’t published official benchmarks, industry trackers point to under ~30–40% as healthy and over ~50% as a sign that your hook isn’t working. You’ll find Skip Rate inside any of your Reels → View insights → scroll to the Retention card. It sits next

In the hit series, Mad Men, the advertising world scrambled as health concerns and regulations redefined how tobacco could be marketed. What followed wasn't the end of messaging, it was a reinvention. Just like agencies in the 1970s evolved beyond slogans and TV jingles, today's public institutions are rethinking how public service announcements (PSAs) are delivered. In 2025, a PSA isn't just a 30-second TV spot, it's a TikTok story, an Instagram Reel, or a creator-led video

Let's start with what everyone's thinking but not saying: most influencer campaigns are still stuck in 2019. Brands send products, cross their fingers, and hope for posts. Meanwhile, the smartest players have figured out that product seeding — when done strategically — is driving more authentic awareness than their entire paid media budget. Here's what's really happening. The Shift Nobody Saw Coming Product Seeding vs. Everything Else We need to clear something up. Product se

Spring beauty is in the air with brands and celebs alike turning to social to share fresh trends and tips+tricks to have you looking your best this season. Whole Foods shares their 2022 predications, Tarte and Clean Girl beauty brands take advantage of the benefits of TikTok, and HBO’s hottest series, Euphoria, adds a pop of glitter to this year’s beauty trends. Glossy.co:Tarte Takes on TikTok with a Dedicated Influencer Trip Description: This week, Tarte is reverting to its

Companies take action for Women’s History Month by providing female-owned businesses education, resources and funding. YouTube doubles down on Podcasters’ videos as Walmart gets bullish with Live-Shopping. And as manufacturers set their eyes on influencers, LinkedIn becomes the darling for B2B marketers. Social Media Today:Pinterest Announces New Support Program for Female-Owned Businesses as Part of Women's History Month Description: March is Women’s History Month, and Pinte

For this week’s round-up, we’re highlighting Valentine’s Day across social from influencer-inspired cocktail recipes you don’t want to miss, the latest in pink decorating trends to social-cause holiday activations led by Chewy’s, Tinder and Hinge. Social Media Today: Instagram Announces Valentine's Day Live-Stream Shopping Event, the Latest in its eCommerce Push Description: Instagram’s taking another step in its growing eCommerce push with a new Valentine’s Day live-stream s

The quest for virtual influencers continues. This week, Metaverse releases guidelines around the use of AI created content creators. Lenovo launches a campaign in Japan in collaboration with a computer-generated model, Imma. Back in the United States, LG’s homegrown talent, Reah Keem, appears to have her wires crossed. Image Credit | Reah Keeem (LG Electronics) Social Media Today:Meta's Developing an 'Ethical Framework' for the Use of Virtual Influencers Description: With th

We now have week one of 2022 under our belts and all eyes are on livestream selling whether it’s Instagram, Amazon or YouTube. The influencer pay gap is an ongoing issue and rates, thanks to the Pandemic, continue to rise. Tech retailer Best Buy forays into the space with its first influencer collab. Social media stars from up North suffer the consequences of partying on a plane without following Health Canada’s protocols. Campaign Live: The Pandemic's Effects on Creator Rate

The wine o’clock movement may be winding down. While studies have suggested an increasing number of consumers are sipping wine and shopping Prime, thanks to the Pandemic - an increasing number of Americans are not just staying sober for #DryJanuary but, choosing sobriety as a way of life. At the helm of this sub-culture are sober activists including authors William Porter (Author of Alcohol Explained) and Annie Grace (This Naked Mind: The Alcohol Experiment). Organizations li

It’s the first Monday back to work in the New Year and influencer marketing has lofty goals for 2022 as marketers shift from ad-based revenue and double down on the creator economy. The metaverse is seeking influencers to become “metapreneurs” and marketers are honing in on them as livestream shopping hosts. The launch of a new college-aimed social app, 28 Row, reinforces the benefits of micro-marketing, and it is easily as effective for fintech, medical and other non-traditi

Did you know our company launched 14 years ago? In honor of the new year upon us, here's a flashback to our early days as featured in The New York Times at the time of our launch. We’ve taken many detours along the way and never imagined we would be where we are today. All “pivots” have been made possible by persistence, passion and the ability to adapt. "The magic is in the journey - cherish the process." - Sherri Langburt (Founder and CEO of Babbleboxx) A Guide to Embra

Earth Day is always a good reminder to think about what you can do for the planet. From reducing waste and plastic use to being more strategic in where we shop online, we can all make small changes to live a more eco-conscious lifestyle. Influencers can be a great source of inspiration for those looking to make better environmental choices all year long. In honor of Earth Day this year, we compiled a list of 4 eco-friendly content creators we love to follow. The Traveling Act