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Instagram's 2025 UI Update: What Creators and Brands Need to Know About Reels and DMs
Instagram is closing out 2025 with a major app redesign that puts Reels and DMs at the center of the user experience. The navigation bar now prioritizes Feed + Stories, Reels, and direct messaging in a cleaner layout. Profile grids have ditched square thumbnails for taller previews built for vertical video. Translation features and messaging tools got upgrades too. The changes reflect actual user behavior. People watch more video and send more private messages than ever befo
Sherri Langburt
Oct 21, 20253 min read
Instagram's 2025 UI Update: What Creators and Brands Need to Know About Reels and DMs
Instagram is closing out 2025 with a major app redesign that puts Reels and DMs at the center of the user experience. The navigation bar now prioritizes Feed + Stories, Reels, and direct messaging in a cleaner layout. Profile grids have ditched square thumbnails for taller previews built for vertical video. Translation features and messaging tools got upgrades too. The changes reflect actual user behavior. People watch more video and send more private messages than ever befo
Sherri Langburt
Oct 21, 20253 min read


The ChatGPT Checkout Era: How Influencers Are Redefining Commerce
There's an old myth in marketing that social media posts disappear as quickly as they arrive. Scroll past, swipe away, gone forever. But something fundamental has shifted. That post your creator partner published last year? It's working for you right now. Google is indexing it. AI is reading it. Audiences are discovering it. The brands and creators that have consistently invested in quality content are about to be rewarded in ways we've never seen before. That once fleeting p
Julien Bernstein
Oct 8, 20257 min read
How ChatGPT Checkout and AI Commerce Are Transforming Influencer Marketing
There's an old myth in marketing that social media posts disappear as quickly as they arrive. Scroll past, swipe away, gone forever. But something fundamental has shifted. That post your creator partner published last year? It's working for you right now. Google is indexing it. AI is reading it. Audiences are discovering it. And the brands and creators that have consistently invested in quality content are about to be rewarded in ways we've never seen before. That once fleeti
Sherri Langburt
Oct 8, 20257 min read


What is an Influencer Box Campaign? (And Why Brands Love Them)
Chances are, you've scrolled past an unboxing video ( or ten ) on TikTok or Instagram. But have you ever stopped and wondered: why do brands do this, and does it really work? Here's the secret: unboxing isn't just about pretty packaging. An influencer box campaign, often referred to as a seeding kit, press kit, media kit, or hype kit creates moments that naturally translate into authentic content. When executed strategically, it can spark the kind of buzz that moves the needl
Sherri Langburt
Oct 1, 20253 min read


What is an Influencer Box Campaign? (And Why Brands Love Them)
Chances are, you've scrolled past an unboxing video ( or ten ) on TikTok or Instagram. But have you ever stopped and wondered: why do brands do this, and does it really work? Here's the secret: unboxing isn't just about pretty packaging. An influencer box campaign, often referred to as a seeding kit, press kit, media kit, or hype kit creates moments that naturally translate into authentic content. When executed strategically, it can spark the kind of buzz that moves the needl
Julien Bernstein
Oct 1, 20253 min read


Instagram Adds Reels Retention & Skip Rate: What Influencer Marketers Should Do Next
Instagram introduced a Retention chart inside Reels Insights and is replacing View Rate with Skip Rate. Retention shows the percentage of viewers still watching at each moment of a Reel; Skip Rate shows the percentage who skip within the first 3 seconds. These updates help you understand where viewers drop off and whether your opening seconds work. The Retention chart is rolling out in Reels Insights now. The Skip Rate metric will replace View Rate in the coming weeks. Wh
Julien Bernstein
Aug 26, 20253 min read
Instagram Adds Reels Retention & Skip Rate: What Influencer Marketers Should Do Next
Instagram introduced a Retention chart inside Reels Insights and is replacing View Rate with Skip Rate. Retention shows the percentage of viewers still watching at each moment of a Reel; Skip Rate shows the percentage who skip within the first 3 seconds. These updates help you understand where viewers drop off and whether your opening seconds work. The Retention chart is rolling out in Reels Insights now. The Skip Rate metric will replace View Rate in the coming weeks. Wh
Sherri Langburt
Aug 26, 20253 min read
7 Compliance-Safe Influencer Tactics That Actually Work for Q4
Q4 hits different in regulated categories. If you're running influencer campaigns for financial services, health products, kids' brands, alcohol, or supplements, you know exactly what we mean. Budgets are locked, timelines are compressed, and one missed disclosure can destroy months of planning. Here's what actually works: you can run fast, compliant campaigns without burning through legal reviews or your remaining budget. This playbook shows you exactly how. Why Compliance
Sherri Langburt
Aug 21, 20254 min read
7 Compliance-Safe Influencer Tactics That Actually Work for Q4
Q4 hits different in regulated categories. If you're running influencer campaigns for financial services, health products, kids' brands, alcohol, or supplements, you know exactly what we mean. Budgets are locked, timelines are compressed, and one missed disclosure can destroy months of planning. Here's what actually works: you can run fast, compliant campaigns without burning through legal reviews or your remaining budget. This playbook shows you exactly how. Why Compliance
Sherri Langburt
Aug 21, 20254 min read
From Broadcast to TikTok: The Evolution of PSAs in the Influencer Era
In the hit series, Mad Men , the advertising world scrambled as health concerns and regulations redefined how tobacco could be marketed. What followed wasn't the end of messaging, it was a reinvention. Just like agencies in the 1970s evolved beyond slogans and TV jingles, today's public institutions are rethinking how public service announcements (PSAs) are delivered. In 2025, a PSA isn't just a 30-second TV spot, it's a TikTok story, an Instagram Reel, or a creator-led vide
Sherri Langburt
Aug 14, 20253 min read
From Broadcast to TikTok: The Evolution of PSAs in the Influencer Era
In the hit series, Mad Men , the advertising world scrambled as health concerns and regulations redefined how tobacco could be marketed. What followed wasn't the end of messaging, it was a reinvention. Just like agencies in the 1970s evolved beyond slogans and TV jingles, today's public institutions are rethinking how public service announcements (PSAs) are delivered. In 2025, a PSA isn't just a 30-second TV spot, it's a TikTok story, an Instagram Reel, or a creator-led vide
Sherri Langburt
Aug 14, 20253 min read
How Product Seeding Boosts Brand Awareness: What's Actually Working Now
Let's start with what everyone's thinking but not saying: most influencer campaigns are still stuck in 2019. Brands send products, cross their fingers, and hope for posts. Meanwhile, the smartest players have figured out that product seeding — when done strategically — is driving more authentic awareness than their entire paid media budget. Here's what's really happening. The Shift Nobody Saw Coming Product Seeding vs. Everything Else We need to clear something up. Product se
Sherri Langburt
Aug 14, 20255 min read
How Product Seeding Boosts Brand Awareness: What's Actually Working Now
Let's start with what everyone's thinking but not saying: most influencer campaigns are still stuck in 2019. Brands send products, cross their fingers, and hope for posts. Meanwhile, the smartest players have figured out that product seeding — when done strategically — is driving more authentic awareness than their entire paid media budget. Here's what's really happening. The Shift Nobody Saw Coming Product Seeding vs. Everything Else We need to clear something up. Product se
Sherri Langburt
Aug 14, 20255 min read
The Higher Education Enrollment Cliff: How Influencer Marketing Drives Student Recruitment in 2025
The Higher Education Enrollment Cliff: How Influencer Marketing Drives Student Recruitment in 2025 Call it what you will: the "enrollment cliff," "demographic dip," or "admissions drop." Higher education is entering a critical turning point. The number of traditionally college-aged students (18-year-olds) is in sustained decline, and the effects are no longer hypothetical. College Enrollment Decline: The Numbers Are Clear The Federal Reserve Bank of Philadelphia projects a 1
Sherri Langburt
Jul 31, 20253 min read
The Higher Education Enrollment Cliff: How Influencer Marketing Drives Student Recruitment in 2025
The Higher Education Enrollment Cliff: How Influencer Marketing Drives Student Recruitment in 2025 Call it what you will: the "enrollment cliff," "demographic dip," or "admissions drop." Higher education is entering a critical turning point. The number of traditionally college-aged students (18-year-olds) is in sustained decline, and the effects are no longer hypothetical. College Enrollment Decline: The Numbers Are Clear The Federal Reserve Bank of Philadelphia projects a 1
Sherri Langburt
Jul 31, 20253 min read
The Value of Micro-Influencers, Brands Concern Over AI In Influencer Marketing & Social Media, and More
On this week's news roundup, we take a look at how media agencies are strenghtening brand safety as influencers adapt their content strategy with Artificial Intelligence tools, Shopify's President on his preference of working with micro-influencers to grow his side hustle, and the reasons why creators are becoming the new social media strategists for brands. We also look into the general sentiment of podcast ads versus traditional and digital ads, and Meta's new performance-b
Sherri Langburt
May 15, 20232 min read
The Value of Micro-Influencers, Brands Concern Over AI In Influencer Marketing & Social Media, and More
On this week's news roundup, we take a look at how media agencies are strenghtening brand safety as influencers adapt their content strategy with Artificial Intelligence tools, Shopify's President on his preference of working with micro-influencers to grow his side hustle, and the reasons why creators are becoming the new social media strategists for brands. We also look into the general sentiment of podcast ads versus traditional and digital ads, and Meta's new performance-b
Sherri Langburt
May 15, 20232 min read


5 New Mom Influencers You Need to Know
As Mother’s Day quickly approaches, we wanted to take a moment to highlight some of the top new Mom influencers in the BabbleBoxx community. These five ladies are positive proof that with patience, hard work, dedication, and time management, you can juggle a career and Mommyhood amazingly! Morgan @fashionfriesx 83.4k followers Morgan is a mother of 2 and owner of fashion and lifestyle blog fashionfriesx.com. Morgan explains her style as chic, glamorous, and edgy. When findi
Sherri Langburt
May 8, 20232 min read


5 New Mom Influencers You Need to Know
As Mother’s Day quickly approaches, we wanted to take a moment to highlight some of the top new Mom influencers in the BabbleBoxx community. These five ladies are positive proof that with patience, hard work, dedication, and time management, you can juggle a career and Mommyhood amazingly! Morgan @fashionfriesx 83.4k followers Morgan is a mother of 2 and owner of fashion and lifestyle blog fashionfriesx.com. Morgan explains her style as chic, glamorous, and edgy. When findi
Sherri Langburt
May 8, 20232 min read
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