Search Console's new platform properties show how TikTok, Instagram, YouTube and X posts perform in Google Search. What that data means for influencer campaigns.

Learn how to ship frozen food to influencers the right way. Compare 3 proven methods, including retail reimbursement, coupons, and direct cold-chain shipping, to see which fits your next campaign.

Each week, I break down the platform updates, creator trends, and algorithm changes that actually matter. Here's this week's roundup of platform news across TikTok, Instagram, YouTube, and Meta.

Little Sleepies' Maeher on building an influencer program from scratch, reusing creator content across every channel, and gifting with no strings attached.

In today’s fast-paced digital world, standing out in the enterprise space is no small feat. Traditional marketing tactics alone won’t cut it anymore. The secret weapon? B2B influencer marketing. These partnerships are transforming how brands connect, engage, and grow. Imagine unlocking a powerful network of trusted voices that amplify your message, build credibility, and drive measurable results. Sounds like a game-changer, right? Let’s dive into how you can harness this dyna

The most popular creator isn't always the most influential. Here's why trust, not follower count, is what really drives audience action and brand results.

In the fast-paced world of digital marketing, content sponsorships have become a powerhouse for brands aiming to cut through the noise and connect with their audience on a deeper level. But how do you maximize these opportunities? How do you turn a simple sponsorship into a dynamic engagement engine that drives visibility, trust, and sales? Let’s dive in and unpack the secrets behind content sponsorship strategies that truly work. Unlocking the Power of Content Sponsorship St

Former Barstool Sports CEO Erika on launching Mule Media, building Work Like a Girl, the AI loneliness epidemic, fearless creator strategy, and Food52.

Juliet Wine co-founder Allison Luvera on building a premium box wine brand for women, creator marketing in alcohol, and calling out copycats as a female founder.

“Lifestyle business” has become a strangely loaded term. Somewhere along the way, it started to imply small thinking, low ambition, or a lack of seriousness. But building a profitable, creative, flexible business designed for longevity is not a lack of ambition. It may be one of the clearest forms of it.

Most marketers assume pharma influencer marketing is a contradiction in terms. Can creator content really work inside an FDA-regulated industry? In a recent episode of Like, Love, Share by BabbleBoxx, host Sherri Langburt sat down with Missy Voronyak, a parenting-blogger-turned-pharma strategist who has spent more than a decade proving it can. Here are the takeaways worth saving. From Parenting Blogger to Pharma Influencer Marketing Specialist Missy’s path into healthcare i

Ten years in. A reflection on why most people don't fail from lack of talent, but from stopping too soon.

TikTok Shop affiliate works for a specific kind of brand. Here are the 8 breakpoints that quietly kill most brand campaigns, and how to diagnose them.

NYC luxury wig maker Shani shares how authentic storytelling, consistency, and organic Instagram + TikTok strategy built her brand.

I just got back from speaking at the annual Lifesavers Conference in Baltimore. If you’re not familiar, it’s one of the largest gatherings of professionals dedicated to roadway safety, government, law enforcement, and community advocates all focused on one thing: saving lives. So… what was an influencer marketing agency doing there? That question everyone keeps asking and it gets to a bigger misconception about influencer marketing. It’s not just beauty, pets, or the latest f

KidBox founder Jeff Kadavie joins the BabbleBoxx podcast to talk AI-powered children's books, good screen time, and how creators can monetize stories.

Every time I get outside, I'm reminded how much it shifts things. A spring nudge from Sherri on POV, creativity, and why the best creators right now aren't just making more — they're seeing differently.

I have a confession to make. I never really used TikTok. And lately… it’s been on my mind. Not because I think I should have. But because I feel like I might have missed something. Fifteen years ago, I left corporate with just an idea. No business plan. No funding. No team. I started a blog. It got picked up everywhere, even The New York Times. And still… I made no money. I pitched. I emailed. I built decks. Nothing worked. Until someone said something simple: “If you can’t m

Instagram just gave creators a new way to make Reels shoppable, and brand marketers should be paying attention. The new "Add Products" feature lets creators tag products and affiliate links directly in Reels, creating a shorter path from content to purchase. Here's what changed, why it matters for influencer campaigns, and how to get your brand ready.

A jury found Meta and YouTube liable for social media harm to a minor. Here are 6 influencer marketing compliance risks brands should fix before the next campaign.