Custom influencer kits look effortless when they arrive on a creator’s doorstep — but behind every unboxing moment is a 6–10 week process of strategy, sourcing, logistics, and creator coordination. Here is the full process, step by step.

Search Console's new platform properties show how TikTok, Instagram, YouTube and X posts perform in Google Search. What that data means for influencer campaigns.

Learn how to ship frozen food to influencers the right way. Compare 3 proven methods, including retail reimbursement, coupons, and direct cold-chain shipping, to see which fits your next campaign.

Little Sleepies' Maeher on building an influencer program from scratch, reusing creator content across every channel, and gifting with no strings attached.

I have a confession to make. I never really used TikTok. And lately… it’s been on my mind. Not because I think I should have. But because I feel like I might have missed something. Fifteen years ago, I left corporate with just an idea. No business plan. No funding. No team. I started a blog. It got picked up everywhere, even The New York Times. And still… I made no money. I pitched. I emailed. I built decks. Nothing worked. Until someone said something simple: “If you can’t m