Search Console's new platform properties show how TikTok, Instagram, YouTube and X posts perform in Google Search. What that data means for influencer campaigns.

TikTok Shop affiliate works for a specific kind of brand. Here are the 8 breakpoints that quietly kill most brand campaigns, and how to diagnose them.

Instagram just gave creators a new way to make Reels shoppable, and brand marketers should be paying attention. The new "Add Products" feature lets creators tag products and affiliate links directly in Reels, creating a shorter path from content to purchase. Here's what changed, why it matters for influencer campaigns, and how to get your brand ready.

A jury found Meta and YouTube liable for social media harm to a minor. Here are 6 influencer marketing compliance risks brands should fix before the next campaign.