I just got back from speaking at the annual Lifesavers Conference in Baltimore. If you’re not familiar, it’s one of the largest gatherings of professionals dedicated to roadway safety, government, law enforcement, and community advocates all focused on one thing: saving lives. So… what was an influencer marketing agency doing there? That question everyone keeps asking and it gets to a bigger misconception about influencer marketing. It’s not just beauty, pets, or the latest f