Little Sleepies' Maeher on building an influencer program from scratch, reusing creator content across every channel, and gifting with no strings attached.

“Lifestyle business” has become a strangely loaded term. Somewhere along the way, it started to imply small thinking, low ambition, or a lack of seriousness. But building a profitable, creative, flexible business designed for longevity is not a lack of ambition. It may be one of the clearest forms of it.

Every time I get outside, I'm reminded how much it shifts things. A spring nudge from Sherri on POV, creativity, and why the best creators right now aren't just making more — they're seeing differently.