On the week’s news round up, character, Carrie Bradshaw, inspires new Birkenstock & Manolo collaboration, Pepsi & iHop team up to introduce a limited edition line of Cola, and Target partners with Levi’s to be a top “denim destination”. Dynamic partnerships , whether that be brand-to-brand or influencer collaborations alike, provide opportunities for creativity, innovation, and expansion in which both parties mutually benefit and grow. Refinery 29 : Yes, Birkenstock Made a Co