The wine o’clock movement may be winding down. While studies have suggested an increasing number of consumers are sipping wine and shopping Prime, thanks to the Pandemic - an increasing number of Americans are not just staying sober for #DryJanuary but, choosing sobriety as a way of life. At the helm of this sub-culture are sober activists including authors William Porter (Author of Alcohol Explained) and Annie Grace ( This Naked Mind: The Alcohol Experiment). Organizations l