Skip Rate is the percentage of viewers who scroll past your Instagram Reel within the first 3 seconds. Instagram added it to Reels Insights in August 2025, replacing the older View Rate metric. Lower is better — though Instagram hasn’t published official benchmarks, industry trackers point to under ~30–40% as healthy and over ~50% as a sign that your hook isn’t working. You’ll find Skip Rate inside any of your Reels → View insights → scroll to the Retention card. It sits next

Q4 hits different in regulated categories. If you're running influencer campaigns for financial services, health products, kids' brands, alcohol, or supplements, you know exactly what we mean. Budgets are locked, timelines are compressed, and one missed disclosure can destroy months of planning. Here's what actually works: you can run fast, compliant campaigns without burning through legal reviews or your remaining budget. This playbook shows you exactly how. Why Compliance

In the hit series, Mad Men, the advertising world scrambled as health concerns and regulations redefined how tobacco could be marketed. What followed wasn't the end of messaging, it was a reinvention. Just like agencies in the 1970s evolved beyond slogans and TV jingles, today's public institutions are rethinking how public service announcements (PSAs) are delivered. In 2025, a PSA isn't just a 30-second TV spot, it's a TikTok story, an Instagram Reel, or a creator-led video

Let's start with what everyone's thinking but not saying: most influencer campaigns are still stuck in 2019. Brands send products, cross their fingers, and hope for posts. Meanwhile, the smartest players have figured out that product seeding — when done strategically — is driving more authentic awareness than their entire paid media budget. Here's what's really happening. The Shift Nobody Saw Coming Product Seeding vs. Everything Else We need to clear something up. Product se

The Higher Education Enrollment Cliff: How Influencer Marketing Drives Student Recruitment in 2025 Call it what you will: the "enrollment cliff," "demographic dip," or "admissions drop." Higher education is entering a critical turning point. The number of traditionally college-aged students (18-year-olds) is in sustained decline, and the effects are no longer hypothetical. College Enrollment Decline: The Numbers Are Clear The Federal Reserve Bank of Philadelphia projects a 15

As Mother’s Day quickly approaches, we wanted to take a moment to highlight some of the top new Mom influencers in the BabbleBoxx community. These five ladies are positive proof that with patience, hard work, dedication, and time management, you can juggle a career and Mommyhood amazingly! Morgan @fashionfriesx 83.4k followers Morgan is a mother of 2 and owner of fashion and lifestyle blog fashionfriesx.com. Morgan explains her style as chic, glamorous, and edgy. When finding

On the week’s news round up, character, Carrie Bradshaw, inspires new Birkenstock & Manolo collaboration, Pepsi & iHop team up to introduce a limited edition line of Cola, and Target partners with Levi’s to be a top “denim destination”. Dynamic partnerships , whether that be brand-to-brand or influencer collaborations alike, provide opportunities for creativity, innovation, and expansion in which both parties mutually benefit and grow. Refinery 29: Yes, Birkenstock Made a Col

Government shutdowns due to the Covid pandemic hit the theme park industry hard. Fortunately, most operators have rebounded and are on pace to performing at their pre-pandemic rates. A look-back at one operator’s successful approach to staying afloat demonstrated the versatility of social media marketing in crafting effective advertising strategy. Predictably, most companies seized the downtime as an opportunity to educate, entertain and keep audiences engaged by offering dig

Spring beauty is in the air with brands and celebs alike turning to social to share fresh trends and tips+tricks to have you looking your best this season. Whole Foods shares their 2022 predications, Tarte and Clean Girl beauty brands take advantage of the benefits of TikTok, and HBO’s hottest series, Euphoria, adds a pop of glitter to this year’s beauty trends. Glossy.co:Tarte Takes on TikTok with a Dedicated Influencer Trip Description: This week, Tarte is reverting to its

Companies take action for Women’s History Month by providing female-owned businesses education, resources and funding. YouTube doubles down on Podcasters’ videos as Walmart gets bullish with Live-Shopping. And as manufacturers set their eyes on influencers, LinkedIn becomes the darling for B2B marketers. Social Media Today:Pinterest Announces New Support Program for Female-Owned Businesses as Part of Women's History Month Description: March is Women’s History Month, and Pinte

We are living in unprecedented times as we witness social media converting into a messenger of the people. Our hearts reside with the people of Ukraine and our prayers are for peace and a resolution to this war. Forbes : Ukraine Receives $4 Million In Crypto Donations Within Hours—Including $1.9 Million Tied To Pak, Julian Assange NFT Collection Description : More than $4 million worth of cryptocurrency donations poured in for Ukraine on Saturday hours after Ukrainian offici

Valentine's Day 2022 was forecasted to be the second-highest spending year on record, increasing about ~10% compared to last year. The Pandemic had been driving people to shop online more often than in years prior, but the trend has been threatened by increased prices and costs due to supply chain disruptions and labor shortages. So how can marketers convince consumers to shop without fear of breaking the bank? Walmart saw this as an opportunity to play into its #DateNight tr

For this week’s round-up, we’re highlighting Valentine’s Day across social from influencer-inspired cocktail recipes you don’t want to miss, the latest in pink decorating trends to social-cause holiday activations led by Chewy’s, Tinder and Hinge. Social Media Today: Instagram Announces Valentine's Day Live-Stream Shopping Event, the Latest in its eCommerce Push Description: Instagram’s taking another step in its growing eCommerce push with a new Valentine’s Day live-stream s

How creators make and manage money are the hot topics of the week as NFT’s, social tokens and donations dominate headlines.Plus, consumers are tuning into FinTok for financial advice and hacks to managing money with content creators demystifying hard to grasp concepts into informative yet short clips. Forbes: Two Major Ways Web 3.0 Will Reinvent How Content Creators Make A Living Description: Up until now, social media and monetization platforms have provided creators the mea

Consumer interest in self-care products skyrocketed during the Pandemic. As life goes on we continue to take personal maintenance matters into our homes and hands which is why face masks, nail polish and hair treatments are still trending on Amazon. Taking care of oneself is a head-to-toe process and Covid-19 amplified a need for at-home foot care solutions. The category has since exploded with the release of foot care innovations and offerings. Our feet are not only an intri

The more things change, the more they stay the same? This week’s round-up has us questioning this age-old adage as the Metaverse continues to proliferate. Meanwhile, new research shows that influencer testimonials are often more powerful than those of celebrities; Marriott Hotels is searching the globe for TikTok explorers; and creators take to the forefront for hiring agents. The Street:Instagram, TikTok Test Creator Subscriptions as Influencer Power Grows Description:Instag

The quest for virtual influencers continues. This week, Metaverse releases guidelines around the use of AI created content creators. Lenovo launches a campaign in Japan in collaboration with a computer-generated model, Imma. Back in the United States, LG’s homegrown talent, Reah Keem, appears to have her wires crossed. Image Credit | Reah Keeem (LG Electronics) Social Media Today:Meta's Developing an 'Ethical Framework' for the Use of Virtual Influencers Description: With th

While it may seem counter-intuitive to believe an influencer marketing agency can be full-service, the industry has come a long way since its inception. BabbleBoxx fills the blank space that currently exists between Influencer Marketing Platforms and Managed Services. We utilize technology and apply the expertise of our account management team to power campaigns while offering a unique set of solutions at each stage of the influencer marketing lifecycle. Below are some exampl

We now have week one of 2022 under our belts and all eyes are on livestream selling whether it’s Instagram, Amazon or YouTube. The influencer pay gap is an ongoing issue and rates, thanks to the Pandemic, continue to rise. Tech retailer Best Buy forays into the space with its first influencer collab. Social media stars from up North suffer the consequences of partying on a plane without following Health Canada’s protocols. Campaign Live: The Pandemic's Effects on Creator Rate

The wine o’clock movement may be winding down. While studies have suggested an increasing number of consumers are sipping wine and shopping Prime, thanks to the Pandemic - an increasing number of Americans are not just staying sober for #DryJanuary but, choosing sobriety as a way of life. At the helm of this sub-culture are sober activists including authors William Porter (Author of Alcohol Explained) and Annie Grace (This Naked Mind: The Alcohol Experiment). Organizations li